Carmaker joins HP and Intel for gaming league's inaugural season.
Company to continue helping NFL players and brands activate partnerships on social media.
Top tier of English rugby league partners with Patient Claim Line and renews with Northern.
A hefty helping of smaller industry tie-ups.
Haircare company’s Supercuts brand becomes official sponsor of baseball league.
Law firms team up to create new model for legal services in sport.
Brazilian soccer side extend with Neto’s, Cercred and Pega Carga.
Bedding manufacturer to supply US teams for 2018.
Now celebrating its fifth year, SportsPro Live will feature an ambitious, future-focused sports agenda that looks at the meeting point between business, fandom and tech. With four content streams covering everything from the rights model for the OTT era to esports, diversity and transparency, fanalytics and the match day experience of tomorrow, SportsPro Live 2018 will build a picture of the industry to come.Register interest
Local TV station KMYU will continue to show MLS side’s games until 2020.
Latin American broadcaster to show global motorsport series in 19 countries until 2022.
Premier League soccer club sign an official nutrition partner.
Insurer joins Spaniard's burgeoning sponsor portfolio.
NBA star's startup to help other athletes launch official YouTube channels.