Girondins de Bordeaux net Intersport backing

Girondins de Bordeaux net Intersport backing

Sporting goods retailer becomes shirt pocket sponsor of French soccer team.

16 January 2018

Hitachi renews with Team Penske for 2018 IndyCar Series

Hitachi renews with Team Penske for 2018 IndyCar Series

Japanese conglomerate to sponsor reigning champion Josef Newgarden for eight races.

16 January 2018

FAI refuels Ford partnership

FAI refuels Ford partnership

Carmaker retains role as official vehicle supplier of Irish soccer’s governing body.

16 January 2018

Hertha Berlin extend with Orafol

Hertha Berlin extend with Orafol

Adhesives company renews with German soccer side until 2019.

16 January 2018

Tuesday’s Daily Deal Round-Up: Laura Muir and more

Tuesday’s Daily Deal Round-Up: Laura Muir and more

Another batch of industry news in brief.

16 January 2018

Team Greece kit up with 4F for PyeongChang 2018

Team Greece kit up with 4F for PyeongChang 2018

Hellenic Olympic Committee partners with Polish company for February’s Games.

15 January 2018

Wisla Krakow raise the stakes with LV Bet

Wisla Krakow raise the stakes with LV Bet

Polish soccer club extend and expand partnership with main sponsor.

15 January 2018

Hannover 96 check in with Falkensteiner

Hannover 96 check in with Falkensteiner

German soccer side partner with hotel company until 2021.

15 January 2018

Huddersfield Town hydrate with Coco Fuzion

Huddersfield Town hydrate with Coco Fuzion

Carbonated coconut water brand partners with English soccer side.

15 January 2018

Shinhan Bank to title sponsor baseball’s KBO League

Shinhan Bank to title sponsor baseball’s KBO League

Seoul-based company puts name to South Korea’s top professional competition.

15 January 2018

Monday’s Daily Deal Round-Up: Archery, MMA and more

Monday’s Daily Deal Round-Up: Archery, MMA and more

A range of sports in the industry news digest.

15 January 2018

KNVB renews with Arag until 2020

KNVB renews with Arag until 2020

Dutch soccer’s governing body signs extension with its referee sponsor.

12 January 2018

Chapecoense team up with Sicoob for 2018

Chapecoense team up with Sicoob for 2018

Brazilian soccer club sign one-year deal with financial services company.

12 January 2018

São Paulo renew Urbano deal

São Paulo renew Urbano deal

Food manufacturer will continue to sponsor Brazilian soccer side in 2018.

12 January 2018

99Rent extends Polish Football Association deal

99Rent extends Polish Football Association deal

Car rental company will continue to sponsor Polish national soccer teams until 2022.

12 January 2018

Michelin signs up for Jaguar I-Pace eTrophy

Michelin signs up for Jaguar I-Pace eTrophy

French manufacturer announced as tire supplier of Formula E’s new support series.

12 January 2018