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Liverpool and Western Union: why is Premier League sleeve sponsorship a big deal?

Liverpool and Western Union: why is Premier League sleeve sponsorship a big deal?

The Premier League made its highly awaited return at the weekend, and it wasn’t just a collection of expensive new players making their debut. With sleeve sponsors appearing for the first time, SportsPro delves into the detail of Liverpool’s deal with The Western Union Company to learn why cashing in is a no-brainer for top-flight English soccer teams and global brands alike.

16 August 2017 | By Sam Carp

Dispute down under: Australian cricket’s civil war

Dispute down under: Australian cricket’s civil war

With only four months to go before the first fixture of Test match of cricket’s signature series, The Ashes, there are genuine fears that it may be cancelled. Cricket Australia’s (CA) insistence that a revenue-sharing model that had been in place for 20 years is dropped has created a bitter impasse with the Australian Cricketers' Association (ACA). As a result, 230 players registered to the ACA are on strike and the mighty cricket nation currently has no players to pick from.

27 July 2017 | By George Dudley

‘All bets are off’: FA calls time on gambling sponsorship

‘All bets are off’: FA calls time on gambling sponsorship

Chris Beadle, director of London-based agency Zonal Sports, takes a look at The FA's recent decision not to renew its sponsorship deal with Ladbrokes, and the implications for soccer's relationship with gambling.

07 July 2017 | By Guest Contributor

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