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SportsPro Magazine

Having evolved from the acclaimed BusinessF1 sports magazine in March 2008, SportsPro has become the most highly respected B2B magazine for the finance, business and sponsorship industry behind the world's major sports.

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In pursuit of greatness: Andre De Grasse and the thrill of the chase

In pursuit of greatness: Andre De Grasse and the thrill of the chase

A lucrative endorsement deal with Puma in late 2015 helped cast Andre De Grasse as the next big thing in track and field. After a record haul of three medals at last year’s Olympics in Rio, and with Usain Bolt’s glittering career coming to an end, the Canadian sprint sensation is on track to become one of his sport’s most marketable stars.

22 June 2017 | By Michael Long

Upgrading the view: New technology in the modern sports venue

Upgrading the view: New technology in the modern sports venue

Though the live experience remains the pinnacle of sport, that has not stopped stadium operators looking at how to improve it. With technology developing all the time, new ways are constantly emerging to augment the in-venue experience for fans and drive value for clubs, both subtly and dramatically transforming the way we watch live sport.

22 May 2017 | By Adam Nelson

California dreaming: LA 2024’s ‘low-risk’ Olympic pitch

California dreaming: LA 2024’s ‘low-risk’ Olympic pitch

The Los Angeles bid for the 2024 Olympics promises to deliver ‘a new Games for a new era’, one that can restore the credibility of an Olympic movement going through a worrying malaise. As another bidding race enters its final phase with just two cities in the running, it could be that the movement needs LA now more than ever.

05 April 2017 | By Michael Long

Winter is coming: federations look to PyeongChang 2018

Winter is coming: federations look to PyeongChang 2018

With under 12 months to go until the Winter Olympics gets under way in PyeongChang, it is a crucial season for the major winter federations. International Ski Federation secretary general Sarah Lewis and the newly elected International Skating Union president Jan Dijkema discuss their respective governing bodies’ plans for this all-important year.

04 April 2017 | By George Dudley

City of sharing: Paris 2024

City of sharing: Paris 2024

Paris has unveiled its final plans for hosting the Olympic Games in 2024 as it prepares to face off with Los Angeles in what is now a two-horse race. The bid committee is promising the most open, the most sustainable, and the most shareable Olympics ever, and is confident of celebrating the 100th anniversary of the city’s last Games by doing it all over again.

04 April 2017 | By Adam Nelson

Denmark’s the spot

Denmark’s the spot

The Nordic nation of Denmark is currently gearing up to host the 15th annual edition of the SportAccord Convention, an event which marks its coming of age as a sporting destination. Sport Event Denmark, the government-established and run body for the organisation of sport events in the country, is facing a big year, and an even bigger future.

30 March 2017 | By Adam Nelson

Centre ground: Cricket in Rwanda

Centre ground: Cricket in Rwanda

SportsPro looks at the development of cricket in Rwanda and speaks to Alby Shale on his charitable work with the sport in the country.

10 March 2017 | By Eoin Connolly

So much winning: Donald Trump and the sports industry

So much winning: Donald Trump and the sports industry

Perhaps no American president has taken office with as deep a history in sport as Donald Trump. Over more than three decades his misadventures in the industry encapsulated the myth and misanthropy of an American icon, part of a pitiless quest for validation that would end, somehow, in the Oval Office.

10 February 2017 | By Eoin Connolly

Last one standing: Inside MMA’s Asian powerhouse

Last one standing: Inside MMA’s Asian powerhouse

Founded in 2011 by Chatri Sityodtong and Victor Cui, Asia's ONE Championship is already on the verge of achieving a billion-dollar valuation. SportsPro went behind the scenes at the mixed martial arts promotion's final event of 2016 in Manila to find out how this startup became a leading player in the fight game.

02 February 2017 | By Michael Long

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