A lucrative endorsement deal with Puma in late 2015 helped cast Andre De Grasse as the next big thing in track and field. After a record haul of three medals at last year’s Olympics in Rio, and with Usain Bolt’s glittering career coming to an end, the Canadian sprint sensation is on track to become one of his sport’s most marketable stars.
Though the live experience remains the pinnacle of sport, that has not stopped stadium operators looking at how to improve it. With technology developing all the time, new ways are constantly emerging to augment the in-venue experience for fans and drive value for clubs, both subtly and dramatically transforming the way we watch live sport.
eSports has emerged from its online roots to become an increasingly sophisticated live arena experience. Purpose-built eSports facilities are the logical next step.
In an era when the boundaries between sport and entertainment are increasingly blurred, insurance company Integro is using its broad experience to evolve the industry.
The Los Angeles bid for the 2024 Olympics promises to deliver ‘a new Games for a new era’, one that can restore the credibility of an Olympic movement going through a worrying malaise. As another bidding race enters its final phase with just two cities in the running, it could be that the movement needs LA now more than ever.
With under 12 months to go until the Winter Olympics gets under way in PyeongChang, it is a crucial season for the major winter federations. International Ski Federation secretary general Sarah Lewis and the newly elected International Skating Union president Jan Dijkema discuss their respective governing bodies’ plans for this all-important year.
Paris has unveiled its final plans for hosting the Olympic Games in 2024 as it prepares to face off with Los Angeles in what is now a two-horse race. The bid committee is promising the most open, the most sustainable, and the most shareable Olympics ever, and is confident of celebrating the 100th anniversary of the city’s last Games by doing it all over again.
The Nordic nation of Denmark is currently gearing up to host the 15th annual edition of the SportAccord Convention, an event which marks its coming of age as a sporting destination. Sport Event Denmark, the government-established and run body for the organisation of sport events in the country, is facing a big year, and an even bigger future.
Mark Peters, chief executive of the Gold Coast 2018 Commonwealth Games Corporation, explains what processes have been put in place to create a lasting economic impact in the city.
SportsPro takes a behind the scenes look at the Hong Kong leg of the self-styled Grand Slam of indoor show jumping.
SportsPro looks at the development of cricket in Rwanda and speaks to Alby Shale on his charitable work with the sport in the country.
SportsPro looks ahead to the 2017 Winter X Games in Norway and at how its organisers believe the event can lead the way in a new digital-first world.
SportsPro looks at the role that social media is playing in telling stories and interacting with fans through live sport.
Perhaps no American president has taken office with as deep a history in sport as Donald Trump. Over more than three decades his misadventures in the industry encapsulated the myth and misanthropy of an American icon, part of a pitiless quest for validation that would end, somehow, in the Oval Office.
With one year to go until PyeongChang’s Winter Olympic and Paralympic Games get underway, the preparations in South Korea are entering their final stretch.
Founded in 2011 by Chatri Sityodtong and Victor Cui, Asia's ONE Championship is already on the verge of achieving a billion-dollar valuation. SportsPro went behind the scenes at the mixed martial arts promotion's final event of 2016 in Manila to find out how this startup became a leading player in the fight game.