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SportsPro Magazine

Having evolved from the acclaimed BusinessF1 sports magazine in March 2008, SportsPro has become the most highly respected B2B magazine for the finance, business and sponsorship industry behind the world's major sports.

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A hand on the future: Behind the scenes at the VELUX EHF FINAL4

A hand on the future: Behind the scenes at the VELUX EHF FINAL4

The VELUX EHF FINAL4 is the climax of the European Handball Federation’s signature club tournament, the EHF Champions League, and since 2010 has become a compelling showcase for a sport whose popularity can be underestimated. The 2017 edition at Cologne’s LANXESS arena heralded an era of further growth and change to come.

31 October 2017 | By Adam Nelson

In the ring with Fighting Spirit

In the ring with Fighting Spirit

Laurent Pourrut, chief executive of Fighting Spirit, discusses the event promotion company’s rich stable of combat sport properties, which are proving a knockout around the world.

20 October 2017 | By Sam Carp

Around the world in eight legs with the Clipper Race

Around the world in eight legs with the Clipper Race

The Clipper Round the World Yacht Race is the ultimate test for an amateur sailor. The brainchild of Sir Robin Knox-Johnston and William Ward, now on its 11th edition, offers both sailors and sponsors a unique opportunity to take on one of the biggest challenges of the natural world.

20 October 2017 | By George Dudley

Striking for Glory with kickboxing’s biggest promotion

Striking for Glory with kickboxing’s biggest promotion

Launched in 2012 with the aim of taking the sport of kickboxing to new heights, GLORY Sports International has already established itself as the world’s leading kickboxing brand. The company faces the challenges of functioning in an increasingly fragmented broadcasting landscape, and the need to bring in a wider audience, but there’s plenty of punching power in the pipeline.

19 October 2017 | By Elena Holmes

Pivot to video: Going OTT with Sportradar

Pivot to video: Going OTT with Sportradar

Sports data and content specialist Sportradar AG dramatically enhanced its over-the-top streaming capabilities with its acquisition of Sportsman Media Holding in 2016. A year on, the Swiss-based firm is eyeing further growth in a burgeoning OTT market.

19 October 2017 | By Michael Long

One vision: How Eurovision Media Services is shaping the future

One vision: How Eurovision Media Services is shaping the future

The European Broadcasting Union unites the interests of public service media in 56 countries in a rapidly changing media environment. Through its business arm, Eurovision Media Services, it is playing a full part in shaping the future of content production and distribution.

18 October 2017 | By George Dudley

Live and direct: A look across the OTT landscape

Live and direct: A look across the OTT landscape

Silicon Valley tech giants, traditional media powerhouses, virtual MVPDs, rights holders, budding startups dubbed the ‘Netflix of sports’ – all are jostling for position in a booming OTT streaming sector that is redefining the way sport is distributed and consumed.

18 October 2017 | By Michael Long

Eastern promises: Lagardère’s Chinese venture

Eastern promises: Lagardère’s Chinese venture

As Lagardère Sports and Entertainment celebrates the opening of its major new office in Shanghai, the company’s chief executive, Andrew Georgiou, explains how local knowledge is helping the agency get ahead in the country, and why no one in the west has yet truly understood the growth of China.

16 October 2017 | By Adam Nelson

Lessons from The Brand Conference 2017

Lessons from The Brand Conference 2017

A look back at the key takeaways from the fourth edition of SportsPro's The Brand Conference, which took place on September 28th at Lord's Cricket Ground.

05 October 2017 | By Adam Nelson

From the vault: Switching saddles with Victoria Pendleton

From the vault: Switching saddles with Victoria Pendleton

In March 2016, two-time Olympic cycling champion Victoria Pendleton took on the odds, the doubters and her own fears to compete in the amateur Foxhunter Chase at horse racing’s celebrated Cheltenham Festival. Her challenge was the result of a marketing and sponsorship campaign by Betfair and the London-based Pitch agency, whose founder Henry Chappell puts its success down to credibility and co-operation.

19 September 2017 | By Eoin Connolly

The Rio Olympics: one year on

The Rio Olympics: one year on

A country in political meltdown and economic retreat, a city and state in financial turmoil and facing a public security crisis, organisers with unpaid debts and struggling to fulfil their lofty legacy promises. One year on from the Rio 2016 Olympic and Paralympic Games, how did it come to this?

03 August 2017 | By Michael Long

A beach party in Poreč: Behind the scenes at the Swatch Beach Volleyball Major Series

A beach party in Poreč: Behind the scenes at the Swatch Beach Volleyball Major Series

Thanks to Hannes Jagerhofer and Red Bull, the Croatian town of Poreč is now home to one of the best-attended events on the FIVB Beach Volleyball World Tour. SportsPro travelled to this year’s Poreč Major to find out what attracts thousands of annual spectators from around the world, and to learn more about the Swatch Beach Majors series’ plans to cement itself on the global stage.

31 July 2017 | By Sam Carp

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