Interviews

More Interviews

Centralised thinking: Alastair Waddington on ITN’s partnership with the IAAF

Centralised thinking: Alastair Waddington on ITN’s partnership with the IAAF

Earlier this month ITN Productions agreed a deal with athletics’ global governing body, the IAAF, to form a joint venture for the host broadcasting and media production of the sport’s major events. Alastair Waddington, the ITN Productions director of sport, explains how the partnership came together and how it will work.

09 August 2017 | By George Dudley

Niels de Vos on London 2017 and building a legacy for British athletics

Niels de Vos on London 2017 and building a legacy for British athletics

As the London 2017 World Athletics Championships begin, UK Athletics and local organising committee chief executive Niels de Vos talks to SportsPro about the value of winning, the future of the sport, and preparations for an event that will evoke memories of the city’s Olympics five years ago.

04 August 2017 | By Adam Nelson

At the DBL: Minute Media’s new esports platform

At the DBL: Minute Media’s new esports platform

As leading sports media and technology company Minute Media turns its attention to esports with its DBLTAP app, Duncan McMonagle, its senior vice president of strategy and partnerships, shares its strategy for the future and his wider opinions on the state of the esports industry.

24 July 2017 | By George Dudley

Fighting for value: Inside Lagardère Sports’ deal with the WWE

Fighting for value: Inside Lagardère Sports’ deal with the WWE

After World Wrestling Entertainment (WWE) named Lagardère Sports as its international sponsorship sales agency, SportsPro takes a look at how the agency is preparing to work with a brand that straddles the divide between sports and entertainment, and how the move reflects broader industry trends.

20 July 2017 | By Adam Nelson

Heroes of the skies: Jeff Zaltman on Air Race 1

Heroes of the skies: Jeff Zaltman on Air Race 1

Jeff Zaltman, the chief executive of Air Race 1, explains the origins of the series, reveals his plans for its development, and discusses the commercial opportunities around the sport.

18 July 2017 | By Adam Nelson

Doom Bar: raising a glass to the Lions

Doom Bar: raising a glass to the Lions

Ahead of the second Test against the All Blacks James Nicholls, senior brand manager at Doom Bar, discusses how the beer hopes to harness the Lions adage of the ‘best of the best’ and what activations it has planned around the ongoing blue-chip Test series.

30 June 2017 | By George Dudley

More Interviews →