George Pyne and Matthew Entwistle, two key figures behind the NFL’s all-new Game Pass OTT service in Europe, outline their data-driven plan to accelerate the league's growth across the Atlantic.
Ahead of their first Test against the All Blacks, Charlie McEwen, the British and Irish Lions’ chief operating officer, talks to SportsPro about bringing one of rugby union’s most celebrated brands to life, and the challenges of drawing together a global sporting event.
Ahead of the 238th running of the Derby, Phil White, the Jockey Club's London regional director, discusses the races new sponsorship agreements with Investec and Poundland.
Mark Cameron, Land Rover's head of global marketing, speaks to SportsPro about the car giant's campaigns within rugby union and sailing, along with the potential to work with other sports in the future.
With the ATP confirming a new title sponsor and a longer stay in London for its season-ending ATP Finals, executive chairman Chris Kermode talks through his expectations for that event and for men's tennis, on the brink of a generational shift.
Brendan Taylor, Wasserman's executive vice president and head of golf, EMEA, talks to SportsPro about how the sport has changed in his two decades working in it, and his hopes for future development.
Beth Greve was appointed chief commercial officer of the World Surf League late last month. A digital media specialist, she shares her targets and expectations for the new role.
David Grevemberg, the chief executive of the Commonwealth Games Federation (CGF), talks to SportsPro about the collapse of Durban 2022 and the future of the event.
The International Surfing Association’s outspoken president on the paddle boarding controversy, surfing at the Olympic Games and how to keep the sport ‘cool’
Wales is building on its burgeoning reputation as a host of major global events by staging the Uefa Champions League final, among many other showpiece occasions. Rob Holt, director of tourism development and major events, talks SportsPro through the country’s sporting plans.
Steve Hill, chairman of the Las Vegas Stadium Authority (LVSA), explains why spending US$750 million of taxpayer money on attracting the Oakland Raiders was a punt worth taking.
Paraguay’s Alejandro Dominguez stepped into one of the most tarnished roles in world soccer when he became president of South American confederation Conmebol in January 2016. Here, he explains why he saw the opportunity, not the crisis.
Victor Montagliani, the man tasked with restoring credibility to Concacaf, lays out the challenges and the priorities for the confederation and his presidency.
Las Vegas will have its first major league franchise when the Golden Knights join the National Hockey League next season. Kerry Bubolz, the team’s president, talks about setting up operations and the potential of the city as a sporting hub.
Hans-Erik Tuijt, the director of global sponsorships at Heineken, talks to SportsPro about the brand’s strategy in high-profile sports sponsorship.
Janet Evans, vice chair of the Los Angeles 2024 bid committee, explains why her home town ticks all the right boxes for an Olympic movement in flux.