Earlier this month ITN Productions agreed a deal with athletics’ global governing body, the IAAF, to form a joint venture for the host broadcasting and media production of the sport’s major events. Alastair Waddington, the ITN Productions director of sport, explains how the partnership came together and how it will work.
As the London 2017 World Athletics Championships begin, UK Athletics and local organising committee chief executive Niels de Vos talks to SportsPro about the value of winning, the future of the sport, and preparations for an event that will evoke memories of the city’s Olympics five years ago.
England capped a remarkable Women’s World Cup with victory at a sold-out Lord’s on 23rd July but for Clare Connor, the head of England women’s cricket at the ECB, the work has only just begun.
SportsPro speaks to the Jacksonville Jaguars’ senior vice president of international development to learn more about the NFL franchise’s efforts to develop American football in the UK, and the club’s endeavours to establish itself as London’s team.
As leading sports media and technology company Minute Media turns its attention to esports with its DBLTAP app, Duncan McMonagle, its senior vice president of strategy and partnerships, shares its strategy for the future and his wider opinions on the state of the esports industry.
After World Wrestling Entertainment (WWE) named Lagardère Sports as its international sponsorship sales agency, SportsPro takes a look at how the agency is preparing to work with a brand that straddles the divide between sports and entertainment, and how the move reflects broader industry trends.
Sophie Goldschmidt brings a wealth and range of sports marketing experience to her new role as chief executive of the World Surf League. She explains what has convinced her to move from London to Santa Monica and why she believes surfing is poised to make a global breakthrough.
Jeff Zaltman, the chief executive of Air Race 1, explains the origins of the series, reveals his plans for its development, and discusses the commercial opportunities around the sport.
The 54-year-old Grey Cup winner sets out his stall for the CFL commissionership and explains why now could be an “opportunistic” moment to take Canadian football to a global audience.
Ahead of the second Test against the All Blacks James Nicholls, senior brand manager at Doom Bar, discusses how the beer hopes to harness the Lions adage of the ‘best of the best’ and what activations it has planned around the ongoing blue-chip Test series.
George Pyne and Matthew Entwistle, two key figures behind the NFL’s all-new Game Pass OTT service in Europe, outline their data-driven plan to accelerate the league's growth across the Atlantic.
Ahead of their first Test against the All Blacks, Charlie McEwen, the British and Irish Lions’ chief operating officer, talks to SportsPro about bringing one of rugby union’s most celebrated brands to life, and the challenges of drawing together a global sporting event.
The US$524 million Wisconsin Entertainment and Sports Center in downtown Milwaukee is the latest addition to the National Basketball Association's ultra-modern arena roster.
Ahead of the 238th running of the Derby, Phil White, the Jockey Club's London regional director, discusses the races new sponsorship agreements with Investec and Poundland.
Mark Cameron, Land Rover's head of global marketing, speaks to SportsPro about the car giant's campaigns within rugby union and sailing, along with the potential to work with other sports in the future.
With the ATP confirming a new title sponsor and a longer stay in London for its season-ending ATP Finals, executive chairman Chris Kermode talks through his expectations for that event and for men's tennis, on the brink of a generational shift.